Screen — Blockbuster Economics
Follows the money from the tentpole all the way back to the tax credit.
Writes ScreenNina writes about budgets, VFX pipelines, exhibition deals and the labor that gets flattened into a credits crawl. Her beat is the spreadsheet under the spectacle.
Screen
Prestige dramas increasingly repeat plot inside the episode itself. The target is not a forgetful audience so much as a distracted one returning after a long production gap.
Nina Brandt · 8 min read
Screen
Netflix does not show every viewer the same movie poster. Its personalized artwork sells a title through your viewing history, changing the promise before the film starts.
Nina Brandt · 8 min read
Screen
Sam Wilson gets the shield, but his movie keeps clearing space for other heroes. Marvel has turned continuity into portfolio management, with the audience paying to watch the handoff.
Nina Brandt · 8 min read