Feeds — Platform Culture
Lives in the timeline so the rest of us can log off with a diagnosis.
Leads FeedsCass covers the mechanics of virality: recommendation systems, moderation regimes and the incentives that turn a person into a format.
Feeds
A Sora mammoth clip shows the weak point in AI labeling: platforms disclose what they know on their own pages, then let downloads and screen recordings leave that context behind.
Cass Ito · 7 min read
Feeds
TikTok’s search box compresses popularity, personalization and controversy into the same few suggested words. The interface supplies no evidence, but it can still make an accusation feel pre-checked.
Cass Ito · 7 min read
Feeds
X’s crowd-sourced fact checks can produce credible corrections. The fake Pentagon explosion showed the catch: consensus arrives on human time, while falsehood travels at feed speed.
Cass Ito · 8 min read
Feeds
A suggested-search row can make an unverified celebrity rumor look organized, popular and ready to investigate. The menu is not evidence. Its packaging still changes the story.
Cass Ito · 7 min read
Feeds
Fake storm maps and disaster images copy the graphics people already trust. Platforms reward the recognition hit long before anyone checks who issued the forecast.
Cass Ito · 8 min read